What I learned from Menfluential 2018 conference

This post summarizes my attendee take aways from Menfluential Conference 2018. Antonio Centeno and Aaron Marino host the two day Menfluential event which showcases social media influencers, businessmen, fitness gurus, men’s fashionistas and men’s grooming experts.

I’ve broken down my key takeaways into categories: mindset, productivity, social media, fitness, business. Jump down to the section desired. Other topics were covered at menfluential such as fragrance, hair, but I wasn’t interested and didn’t pay attention.

If you are interested in Menfluential conference there is a similar, virtual event organized by Bill Masur called Men of Character conference. MOC includes additional topics like fatherhood and relationships.

Mindset

Starting anything new sucks. It’s painful and the results are embarrassing. You have to hang on until it starts to be fun. “In 500 years you won’t exist, in 1,000 years you won’t matter, so don’t be afraid to try something new” said Ryan Masters. Don’t wait, get started!

You have to invest in yourself and continuously learn. A $30 book or a $1000 course could give you an edge worth 10X the price tag. Once you decide learning isn’t worth it, it’s game over, you’ve lost.

Productivity

“Clear to neutral” when taking a long break from working. Tidy up your desk, close windows on your computer, close tabs on your browser. Resume work from a clean slate. Less clutter leads to clearer focus.

Social Media: YouTube, Blogging

Until you reach 10,000 subscribers, you have to bring traffic from another platform. The algorithm won’t recommend your content in the beginning, not until you have a strong audience.

Choose simple headlines like “how to do X without Y”. Don’t try to be too clever, keep it simple.

Choose photo/thumbnails that spark curiosity. Make the viewer ask a question desperately needing to be answered. Consider simple questions like: “what is going on there? Why is he making that face?”

Consistency and volume are crucial for growing an audience. Publish new content on a strict cadence (daily, weekly, monthly). Cranking up the frequency from weekly to daily resulted in exponential growth for one YouTuber.

YouTube is a platform, not a business. Most businesses don’t make money directly from content, they make money by converting viewers into customers who pay for products and services.

If you don’t have haters yet, you’re still getting started. “You could teach blind kittens to read on YouTube, and someone will have a problem with it.” says Aaron Marino.

Monetize now, not after you get subscribers. 1M subscribers multiplied by 0 profit is still 0 $$. What if the money never comes? You will have wasted a lot of time and resources for nothing.

Fitness

The added value of fitness is building toughness through voluntary hardship. You muscles and your mind grow.

Strength training is the foundation. If you’ve never been to the gym, start here, get on the “strength ladder”. After strength builds, everything else falls into place, including body fat percentage.

Focus on the big 3 (compound lifts) – bench press, squat, dead lift.Find a trainer to teach you safe technique so you don’t break your back.Strength is a better measure than the scale, because your weight may fluctuate or plateau. Measuring your fitness level by tracking the amount of weight you can lift is a satisfying way to see progress.

Business

The standout business speaker at Menfluential was Dan Lok, who wore a blazing metallic red suit. Dan Lok is known for books like FU Money and his expertise in high ticket sales. He also offers a training program called high ticket closer.

People buy their way out of problems. Look for a bleeding neck problem, one the must be solved, fast. Paint a clear picture of what will happen if your product/service is used or not used.

On solving problems… > Find a need> Fill a need> The worst that can happen is nothingFocus on the simple, avoid complexity. Complexity is an excuse for a failure. You can blame the complex stuff instead of holding yourself accountable. John D. Rockefeller, the 340 billion dollar man, got his start with boring business tasks of turkey farming and book keeping.————————

There are three types of people in your sales funnel:

  1. Freeples
  2. Sheeples
  3. Leads

Freeples have a hard drive full of free ebooks, spreadsheets, and other junk. They collect stuff and never bother to contact the business or buy products.Sheeples follow the crowd and don’t know what they want. They stay lurking in the background and never contact the business or buy products.Potential clients know what they want. They know you can help solve their problems. They contact you to ask for help. They will pay you to help solve their problems. This is the type of person that can support your business. Focus on converting these people into paying customers.


Waste less time emailing and instant messaging clients. Get potential clients on the phone. Close them on the phone. You can quickly weed out clients who aren’t serious enough to get on the phone. And, you can work out details much faster on the phone compared to back-and-forth emailing.


Thanks for reading!

What I learned about Curiosity from Speed of Trust by Stephen MR Covey

This is a story told by Marion D. Hanks of an obscure woman in London who insisted that she never had a chance. She muttered these words to Dr. Louis Agassiz, distinguished naturalist, after one of his lectures. In response to her complaint, he replied:

“Do you say, madam, you never had a chance? What do you do?”

“I am single and help my sister run a boardinghouse.”

“What do you do?” he asked.

“I skin potatoes and chop onions.”

He said, “Madam, where do you sit during these interesting but homely duties?”

“On the bottom step of the kitchen stairs.”

“Where do your feet rest?”

“On the glazed brick.”

“What is glazed brick?”

“I don’t know, sir.”

He said, “How long have you been sitting there?”

She said, “Fifteen years.”

“Madam, here is my personal card,” said Dr. Agassiz. “Would you kindly write me a letter concerning the nature of a glazed brick?”

She took him seriously. She went home and explored the dictionary and discovered that a brick was a piece of baked clay. That definition seemed too simple to send to Dr. Agassiz, so after the dishes were washed, she went to the library and in an encyclopedia read that a glazed brick is vitrified kaolin and hydrous aluminum silicate. She didn’t know what that meant, but she was curious and found out. She took the word vitrified and read all she could find about it. Then she visited museums. She moved out of the basement of her life and into a new world on the wings of vitrified.And having started, she took the word hydrous, studied geology, and went back in her studies to the time when God started the world and laid the clay beds. One afternoon she went to a brickyard, where she found the history of more than 120 kinds of bricks and tiles, and why there have to be so many. Then she sat down and wrote thirty-six pages on the subject of glazed brick and tile.

Back came the letter from Dr. Agassiz: “Dear Madam, this is the best article I have ever seen on the subject. If you will kindly change the three words marked with asterisks, I will have it published and pay you for it.”

A short time later there came a letter that brought $250, and penciled on the bottom of this letter was this query: “What was under those bricks?” She had learned the value of time and answered with a single word: “Ants.” He wrote back and said, “Tell me about the ants.”

She began to study ants. She found there were between eighteen hundred and twenty-five hundred different kinds. There are ants so tiny you could put three head-to-head on a pin and have standing room left over for other ants; ants an inch long that march in solid armies half a mile wide, driving everything ahead of them; ants that are blind; ants that get wings on the afternoon of the day they die; ants that build anthills so tiny that you can cover one with a lady’s silver thimble; peasant ants that keep cows to milk, and then deliver the fresh milk to the apartment house of the aristocrat ants of the neighborhood.

After wide reading, much microscopic work, and deep study, the spinster sat down and wrote Dr. Agassiz 360 pages on the subject. He published the book and sent her the money, and she went to visit all the lands of her dreams on the proceeds of her work.

Now as you hear this story, do you feel acutely that all of us are sitting with a our feet on pieces of vitrified kaolin and hydrous aluminum silicate–with ants under them? Lord Chesterton answers:

There are no uninteresting things; there are only uninterested people.

Keep Learning!

Reference: Hanks, Marion D. “Good Teachers Matter.” Ensign, http://www.lds.org/ensign/1971/07/good-teachers-matter?lang=eng.