What I learned from Menfluential 2018 conference

This post summarizes my attendee take aways from Menfluential Conference 2018. Antonio Centeno and Aaron Marino host the two day Menfluential event which showcases social media influencers, businessmen, fitness gurus, men’s fashionistas and men’s grooming experts.

I’ve broken down my key takeaways into categories: mindset, productivity, social media, fitness, business. Jump down to the section desired. Other topics were covered at menfluential such as fragrance, hair, but I wasn’t interested and didn’t pay attention.

If you are interested in Menfluential conference there is a similar, virtual event organized by Bill Masur called Men of Character conference. MOC includes additional topics like fatherhood and relationships.

Mindset

Starting anything new sucks. It’s painful and the results are embarrassing. You have to hang on until it starts to be fun. “In 500 years you won’t exist, in 1,000 years you won’t matter, so don’t be afraid to try something new” said Ryan Masters. Don’t wait, get started!

You have to invest in yourself and continuously learn. A $30 book or a $1000 course could give you an edge worth 10X the price tag. Once you decide learning isn’t worth it, it’s game over, you’ve lost.

Productivity

“Clear to neutral” when taking a long break from working. Tidy up your desk, close windows on your computer, close tabs on your browser. Resume work from a clean slate. Less clutter leads to clearer focus.

Social Media: YouTube, Blogging

Until you reach 10,000 subscribers, you have to bring traffic from another platform. The algorithm won’t recommend your content in the beginning, not until you have a strong audience.

Choose simple headlines like “how to do X without Y”. Don’t try to be too clever, keep it simple.

Choose photo/thumbnails that spark curiosity. Make the viewer ask a question desperately needing to be answered. Consider simple questions like: “what is going on there? Why is he making that face?”

Consistency and volume are crucial for growing an audience. Publish new content on a strict cadence (daily, weekly, monthly). Cranking up the frequency from weekly to daily resulted in exponential growth for one YouTuber.

YouTube is a platform, not a business. Most businesses don’t make money directly from content, they make money by converting viewers into customers who pay for products and services.

If you don’t have haters yet, you’re still getting started. “You could teach blind kittens to read on YouTube, and someone will have a problem with it.” says Aaron Marino.

Monetize now, not after you get subscribers. 1M subscribers multiplied by 0 profit is still 0 $$. What if the money never comes? You will have wasted a lot of time and resources for nothing.

Fitness

The added value of fitness is building toughness through voluntary hardship. You muscles and your mind grow.

Strength training is the foundation. If you’ve never been to the gym, start here, get on the “strength ladder”. After strength builds, everything else falls into place, including body fat percentage.

Focus on the big 3 (compound lifts) – bench press, squat, dead lift.Find a trainer to teach you safe technique so you don’t break your back.Strength is a better measure than the scale, because your weight may fluctuate or plateau. Measuring your fitness level by tracking the amount of weight you can lift is a satisfying way to see progress.

Business

The standout business speaker at Menfluential was Dan Lok, who wore a blazing metallic red suit. Dan Lok is known for books like FU Money and his expertise in high ticket sales. He also offers a training program called high ticket closer.

People buy their way out of problems. Look for a bleeding neck problem, one the must be solved, fast. Paint a clear picture of what will happen if your product/service is used or not used.

On solving problems… > Find a need> Fill a need> The worst that can happen is nothingFocus on the simple, avoid complexity. Complexity is an excuse for a failure. You can blame the complex stuff instead of holding yourself accountable. John D. Rockefeller, the 340 billion dollar man, got his start with boring business tasks of turkey farming and book keeping.————————

There are three types of people in your sales funnel:

  1. Freeples
  2. Sheeples
  3. Leads

Freeples have a hard drive full of free ebooks, spreadsheets, and other junk. They collect stuff and never bother to contact the business or buy products.Sheeples follow the crowd and don’t know what they want. They stay lurking in the background and never contact the business or buy products.Potential clients know what they want. They know you can help solve their problems. They contact you to ask for help. They will pay you to help solve their problems. This is the type of person that can support your business. Focus on converting these people into paying customers.


Waste less time emailing and instant messaging clients. Get potential clients on the phone. Close them on the phone. You can quickly weed out clients who aren’t serious enough to get on the phone. And, you can work out details much faster on the phone compared to back-and-forth emailing.


Thanks for reading!

What I learned about Trust

Trust is the Currency of Relationships

You have a very small group of friends you could call at 3am to bail you out of jail. You built trust with these people over years if not decades. You know they would rescue you without second thoughts, because you would do the same for them. If trust could be put in a joint bank account, this account would pay dividends.

You trust your spouse 100% (hopefully), and this allows you to accomplish feats otherwise impossible. Telling your partner ‘I trust you’ is more powerful than saying ‘I love you’. Since you feel safe at home, you focus your energy on threats outside.

Relationships make or break your business, inside and out. According to the Gallup Q12 Employee Engagement Study, having a best friend at work is a key factor for employee engagement. The best friend satisfies the need to build trust in the workplace. Since you feel safe at work, you focus your energy on working together to reach your potential.

Currency is Trust

When customers buy your product they trust you will deliver to them value. This trust starts before they buy; it starts with a relationship. Often, the relationship is formed through public speaking and media.

An inspiring idea comes from Jack Ma, founder of Alibaba: If you have 1 billion dollars, that’s not your money, that’s trust society gives you; they believe you can manage the money better than others. The people of the world are putting their trust in you to use resources to bring good into the world.

Trust Cycle

The Trust Cycle illustrates how trust grows between two parties. First, trust is given. Second, trust is received. Then, mutual trust is born and exchanged.

The Trust Cycle

Think of it this way: trust starts with you. You can go around waiting for your family members to repair the relationship, or you can “be the bigger person” now and give them trust.

Flow of Trust

Where does trust start? It starts where anything else starts, with leaders. Giving trust without expectation of return requires courage, a risk taken, a leap of faith.

Flow Of Trust

The leader serves a group of followers. The leader takes the first step by giving trust. The followers return trust to the leader. Trust starts at the top and flows downhill.

360 Degree Trust

Trust flows in all directions. This model helps you analyze your relationships and focus on those with weaker trust. By carefully listening to your peers you may find unexpected hints of mistrust. The mission and the process are abstract. There is no mutual exchange of trust for mission and process; instead, trust comes from understanding.

360 Degree Trust

Observe these many angles:

  • Trust in leaders
  • Trust in the processes
  • Trust in peers
  • Trust in the teams
  • Trust in the mission
  • Trust in partners
  • Trust in partner teams

Thanks for reading!

The library of traveling books – What if books could walk and talk?

I am seeking partners to execute this idea; I don’t much enjoy solo projects. Would you like to join me on this venture?

Buzz Aldrin, Apollo 11 astronaut, famously said: “You promised me Mars colonies. Instead I got Facebook”. For the past 20 years or so, the human race has been really busy exploring cyber-space. We took a detour from the real world, which I call meat-space. I am fascinated by cyber-space ideas that enhance meat-space. The idea I describe below is one such idea which combines elements of book-love and the sharing economy.

The idea is driven by two questions:

  1. What if books had legs?
  2. What if books could talk?

By pondering these two questions I ended up at: we could build the world’s most distributed library, and it would enable books to walk and talk. What if you could give away a hundred books and follow their travels?

How would it work?

We need a few technology elements to execute on The Library of Traveling Books. We need a website and we need stick-on labels.

The website would be the hub of our library. It provides guest books for all of the traveling books. It provides educational material, instructions for how to contribute to the community by adding new books to the library. The website must also encourage new guests to keep the books traveling.

The labels are crucial for educating new guests and connecting books to their unique guest book. Each book in the library requires a unique label, with a unique URL, and a unique QR-style barcode. The labels are the gateway, and they need to concisely explain and encourage new guests to make their way to the website.

What is a QR code?

A QR code is a 2 dimensional barcode. QR codes are great for connecting meat-space objects to their digital identities.

This is an example of a QR-code. When scanned, it leads you to this blog.

QR code for torrey.blog

The Fun Bits – We Love Books

As book lovers, curation of the library is exciting! Which books would be selected for traveling? Would we choose only classics? Books that change lives? Hardcovers only with protective covers?
How will this invention help book-lover community and connect like-minded people? Make the world a bigger place, spread gratitude and love?

The Problems – What could go wrong?

Of course, there are pitfalls to this approach. Problems make it more interesting! It’s not an adventure until something goes wrong.
Books may end up on the trash

Books may sit on a shelf for a really long time.

Books get wet and books get damaged

How do we make super-durable books? Library-grade books, battle-hardened books. Books that will last forever.

Celebrate the Winners

While acknowledging problems will be run into, we will celebrate the successes. Celebrate the books that keep traveling. The books that are so remarkable that the reader insists on passing it to a friend, or giving it back to the universe, sending it on it’s traveling way.
What will be the longest book journey?

What will the guests say about the books in the travel log?

What Ifs

What if you put money in the books to incentivize book hunting, like geocaching.

What if it took off and we formed a 501c3, accepting charitable donations to add more books?

What if we went for-profit and used the attention to market to book lovers.

What if we turn the library into a sort of “perennial bestsellers list” which authors aspire to land on. We could position the list as a higher honor than New York Times bestseller.

What if we get really techno-fancy, and embed some kind of low power computer into the books, making them “smart books”.


Summary

What would it take to implement this:

  •  A website
  •  A printer
  •  Labels
  •  A Books
  •  A person to take a book to an airport.

Iterate! Experiment! Learn! Adapt! Evolve!



Thanks for reading. Together we build a world free of fear. What would you do if you were not afraid? Be legendary.