Weekly Update – #3 – January 19th, 2019

Weekly Update – #3 – January 19th, 2019

This week was yet another exciting week. It is unusual receive several days of rain here. While we stayed safe and dry, the team still accomplished a lot. Reminder: You are part of my team.

Health & Fitness

I have relearned the same lesson many times. Health and fitness underpins everything else. To be the best you in mind and body you have to eat right and move your body. For couch potatoes and desk jockeys, making positive changes in the health & fitness area yields 10X results every other area. Negative changes compound in the wrong direction; garbage in garbage out.

This week I have not done any long, 10+ miles runs but I’ve done some short “active recovery” runs. I’m resting in preparation for my first ever half marathon race, The Pasadena Half Marathon. Early tomorrow morning I will embark on this 3 hour run, and it’s going to be so much fun. I’ll show you guys some pictures next week.

Writing

This week my blog Torrey’s Weekly Report hit a new milestone of 70 subscribers. I take time to thank every single subscriber, because what matters more than the number is the engagement and the overall impact. This is also why I don’t spam anyone or forcibly subscribe anyone. The blog achieves nothing if no one bothers to read it. The best way to make an impact is to grow a highly engaged readership.

I didn’t realize it when I started, but the blog has a potential to tear down silos. It is a blog available only internally to my company (~20,000 employees), and it is becoming a platform for sharing useful information far and wide.

In large organizations, silos naturally form in the hierarchical command structure. Information needs to be “cascaded down” but it doesn’t, it gets stuck. There’s this great parable called Silos, Politics, and Turf Wars by Patrick Lencioni if you’re interested in these kind of problems and solutions. Basically, the organization loses effectiveness because people don’t openly communicate, share information, and collaborate across imaginary boundaries. Silos.

Anyway! Torrey’s Weekly Report is a way to tear down silos. Every week, fresh and timely information goes out to a growing list of leaders in many levels of the organization. Multiple business units and roles, from support agents to recruiters to vice presidents have subscribed.

What would even cooler than seeing the blog grow would be this. Seeing someone else get inspired, seeing another blog spring up, documenting happenings in another corner of the global enterprise. Sign me up! I’ll read it.

Reading

My morning 20 pages reading habit is going strong. I finished up two books I bought last year.

Head Strong by Dave Asprey

The Battles of Tolkien by David Day

I shared a two sentence summary of Head Strong in last week’s update.

I don’t usually read fiction, and The Battles of Tolkien isn’t entirely fiction. It talks a lot about mythical warriors and battles from many human cultures. And it draws connections between the Lord of The Rings universe’s history and these ancient human myths. For example, metallurgy and sorcery are common themes as shown by the evil anti-hero Sauron in LOTR.

I’m trying to finish up a book called On Writing: A Memoir of the Craft by Stephen King. Again since I’m not at all excited about reading or writing fiction, this one is taking me forever to slog through. But it does hold some good general writing tips and references other good writing books like Strunk & White.

Lastly, I started a new book that’s been sitting on my kindle for a while. It’s called The 50th Law by Robert Greene and 50 Cent. So far it talks a lot about overcoming fear and about self-management. Robert Greene is great at finding examples from history to explain his points.

That’s all for this week. See you next time.

Have a great week!

Weekly Update – #2 – January 12th, 2019

It’s the second week of the year, and 2019 is already looking great. I’m changing up the format a bit this week.

Health & Fitness

I ran another commute run. I ran 11.3 miles from home to work. And I still made it to work on time at 10am. This run was more fun than the last one. I ran through LAX, and I had some interesting encounters with strangers.

I feel confident about the Pasadena Half Marathon race coming up in 8 days. Let’s go!

Strava stats for Commute Run #2.

Family

First date night of the year, at Mendocino Farms!

Took the twins to gymnastics class, but they lost interest and just wanted to play basketball instead. Also took them to experience live music at the local public library.

Travel

No travel this week.

Education

This week I’m reading Head Strong: The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster-in Just Two Weeks by Dave Asprey. The book covers a lot of interesting science related to mitochondria health. Everything from food to lightbulbs to meditation. Also enjoyed listening to the School of Greatness Podcast with Lewis Howes and Ben Shapiro during my long run.

Work

The first full work week of 2019 was eventful. I spent a lot of time preparing for an upcoming engine release, and a little time working on an invention. A ton of time goes into engine release preparation. The team ships engines to both Norton Security and Symantec Endpoint Protection customers. The delivery reaches millions of customer’s machines around the globe. This is why code quality must be extremely high, and why so much time goes into release preparation.

Friends

Nothing notable to report here.

Writing

This week I started a morning writing habit stacked on my established reading habit. This allowed me to publish more frequently. I’m able to read 20 pages and spend 30 minutes writing because I wake up one hour before the rest of the family. Every night before I sleep I write in my journal. I’ve made 7 journal entries this week.

Torrey’s Weekly Report is a publication currently available only to Symantec employees. It enables folks across the company to learn about what my team (STAR engines) is doing. Torrey’s Blog is public, it’s where you’re reading this now.

Monthly meta post: What I learned about Writing from Writing May, 2018

It’s now been 3 years, 5 months since I started writing online (January 1st, 2015). And it feels like I’m just getting started.

I haven’t kept track of how much time I’ve invested but I’ll estimate around 150 hours, mostly on weekends. A long way to go to reach 10,000 hours of mastery. During that time I’ve authored hundreds of articles, and twice I’ve entirely quit. Brutal!

After three years a small group of fans reads what I write. Very cool :).

When you are the only one pushing yourself forward, it takes a long time to overcome self-doubt. This is what the inner voice says: Who am I to give advice to anyone? What have I accomplished? What will my friends think? Family think? Coworkers think? I’m no good at this, what’s the point? Some people never silence that voice. They live their entire lives with that voice, always putting the brakes on, holding back. Like James Altucher says, you have to choose yourself.

This month was a killer month. I found some dirty tricks to boost traffic, and I learned a lot. I also received some amazing feedback from readers which I took to heart. Shout out to Makrand Patil!

Torrey.blog overall stats May, 2018

  • 210 visitors
  • 301 views
  • 1.43 views per visitor
  • 30 likes

Stats for each post visited in May, 2018

Title Views
Reading Time
1
117 5 min
2
What I learned from buying too many books 30 2 min
3
What I learned from getting hit by a car 24 1 min
4
What I learned from So Good They Can’t Ignore You 21 3 min
5
What I learned about Work/Life Balance from Jeff Bezos 14 2 min
6
14 2 min
7
Why has experience helped some and not others? 10 N/A
8
9 3 min
9
What I learned about leadership from Microsoft CEO, Satya Nadella 9 2 min
10
What I learned from The Three Laws of Performance 8 3 min
11
8 2 min
12
What I learned about Trust 8 3 min
13
6 2 min
14
What I learned from Simon Sinek 6 1 min
15
What I learned about Urgency from Les Brown (motivational speaker) 5 1 min
16
How to Waste your Summer Internship without getting Fired 3 3 min
17
What I learned about Behavior from Sway 3 2 min
19
What I learned about Manhood from Sir Richard Branson’s father 3 1 min
20
What I learned from asking companies for money 2 2 min
21
What I learned about writing from sharing my work with a writer 2 5 min

Themes

  • 7 posts about books I’ve read
  • 3 posts sharing personal stories
  • 4 posts inspired by YouTube videos
  • 1 post inspired by a podcast

Takeaways

Longer posts get more exposure. They are also better search engine optimized (SEO). One analysis concluded 8 minutes reading time is the optimal length.

Traffic redirect trick. Tesla Motors restructuring was a hot news topic on the LinkedIn social network. I commented on several articles and included a link to my post about the recently leaked Tesla memo. This proved an effective way to attract dozens of visitors.

Posts about popular topics get more attention (duh). Writing about Jeff Bezos, Elon Musk, their companies, or other big names attracts more visitors.


Conclusion

When it comes to writing, if you’re aiming for quick fame and glory, good luck! Remember

The best way to succeed in writing is to write.