What I learned from mediocrity

How to Stand Out

Do you hope to be outstanding? Do you hope to stand out? Hope is not enough. Hope will not cause a sack of outstanding to land in your lap. Hope is not a strategy.

To stand out you must craft, do work, create. Artists and entrepreneurs. Hackers and painters. Creators reshape their world to match their dreams. The rest of us let the world reshape our dreams.

Lots of people have ideas. Ideas are cheap. Few people execute on ideas. The graveyard is the richest place on earth. It’s filled with unwritten books, unbuilt companies, unsong songs, unshipped products.

Many conversations go like this:

“I had an idea and I worked on an app.”

“Is it on the App Store? Can I use it?”

“No, I never took it that far”

No excuses. Ship it. Publishit. Build a portfolio of work. Take a risk to put your imperfect creation out there. You will experience a fear of criticism. There is a tiny group of fans to cheer you on. To overcome this fear realize almost no one knows who you are and even fewer know about your work.

Become a creator now, and thousands of hours later you will find acclaim. Until then you will crave real feedback. There is no overnight success. People are rewarded in public for what they’ve practiced for years in private.

Creators are stand out. Outstanding creators crave feedback. Document what you’re doing. Ask for comments. Appreciate every bit of feedback. And engage with anyone who generously gives you their attention.

Do deep work. Create work that evokes emotions. If no one feels emotional connection to your work, no one cares that it exists (besides you). Experience the joy of human connection, connect with people through your work. What makes it all worth it? The joy of human connection.

Then you will stand out…

“I do not choose to be a common man.
It is my right to be uncommon … if I can.
I seek opportunity … not security.
I do not wish to be a kept citizen,
Humbled and dulled by having the State look after me.
I want to take the calculated risk,
To dream and to build. To fail and to succeed.
I refuse to barter incentive for a dole;
I prefer the challenges of life to the guaranteed existence;
The thrill of fulfillment to the stale calm of Utopia.
I will not trade freedom for beneficence
Nor my dignity for a handout
I will never cower before any master
Nor bend to any threat.
It is my heritage to stand erect, proud and unafraid;
To think and act for myself,
To enjoy the benefit of my creations
And to face the world boldly and say:
This, I have done.”

Dean Alfange (1952)