After immigrating to America, Gary built a million dollar wine business, took that business online. Now he runs Vayner Media. Watching hours and hours of keynotes and other content from Gary Vaynerchuk (YouTube) left me with a few key lessons.
Gary says (paraphrasing) “don’t create, document.” What he means is that you don’t need to bother trying to be clever, to be creative. Just document your work, your successes and failures, what you learned. Doing this creates value for people who follow, and anyone else following your journey.
Gary also taught me many other things. Here is a short list.
- Self-awareness is extremely valuable and unteachable. Know you are, aren’t and be aware of your biases, blind spots.
- Know your strengths and triple down on them. Don’t chase what other people tell you you should do.
- Regret is the most painful. Spending time with retirement home residents to reveals this truth. People regret what they do not do.
- Immigrants have an unfair advantage because they recognize the opportunity that others don’t. Native-born Americans take things for granted.
- Those who work the hardest create the most luck. Impact Theory host Tom Bilyeu takes this to an extreme: “I will die before I quit. I will outwork you.”
- Don’t pay attention to people who complain. Amazon.com founder Jeff Bezos: “complaining is not a strategy.”
- Don’t use age (or anything else) as an excuse to not learn new technology.
- Pursue unreasonable goals. Gary will buy the New York Jets when the time is right.