What I learned from So Good They Can’t Ignore You

I asked a dozen engineering VP’s and Directors for advice on getting a promotion. The best answer by far was “be so good I have to promote you.”

The advice reminds me of a book which often comes up in my 1 on 1 meetings with engineers. It’s called So Good They Can’t Ignore You by Cal Newport. (affiliate link) (non-affiliate link) It’s an excellent book which challenges conventional career advice. If you’d like to borrow my copy, let me know. I thoroughly enjoyed this book along with Newport’s follow up title Deep Work (affiliate link) (non-affiliate link). More on that one in a future post…

Here are 10 of the book’s nuggets that resonated with me:

1. The passion hypothesis is false.

Instead of searching for work you love, start to love your work. Take ownership of your work and change it in subtle ways that make you love it more.

2. The craftsman mindset beats the passion mindset.

Do remarkable work. Take pride in your work. Whistle while you work. This will get you farther than chasing your passions.

3. Build career capital and invest it to gain creativity, impact, control

The path to gain creative freedom, have more impact, and take more control over your agenda requires career capital. You have to build career capital gradually over months and years of delivering great results and building a support network.

4. Record your day in 15 minute increments

Where is your time actually going? Are you spending time on important work that moves you toward your goals? Or low value tasks that have little ROI?

5. Limit email to 90 min/day

Email is not work. (Unless your job is primarily writing emails)

6. Look for career capital already available to you, right in front of you.

You have career resources you may not realize. Your network, alumni groups, community are great examples. Enroll these people in your support network. This is an important part of building career capital.

7. Control is the dream job elixir.

Spend and invest your career capital to gain more control over your work. This is the path to loving your work and producing something remarkable. The path to finding, carving out your dream job.

8. Get paid

Getting paid is a measure of the career capital theory. You are ready to pursue an idea when you find someone to pay you to pursue it. If no one will pay you for the work, you aren’t good enough yet.

9. Do marketable, remarkable work

Do work that stands out. Work that stands out is remarkable and marketable. It gets people’s attention because it stands out and it makes you stand out from the crowd.

10. Working right trumps finding the right work

Stop searching for the perfect project. YOU are the project.

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