Reading Roundup – Second Quarter 2017

In April, May, and June I read some great books. I want to take some time to share what I’ve learned. Enjoy!


Man’s Search For Meaning by Victor Frankl

Dr. Frankl practiced psycho-therapy and miraculously survived Nazi work camps. He studied himself and peers throughout the experience. Being in the camps is described as worse than nightmares. Accounts of atrocities committed in the camps are best not paraphrased. Go read it!

One insight taken away is: man finds meaning in love, work, and suffering. The author pulled himself through hell by frequently thinking about his wife, the love of his life.


Living with a Seal by Jesse Itzler

Jesse Itzler invited a Navy Seal to live with and train him for a month. The ensuing tale is hilarious.

Lessons learned: 

  • Mind over matter. You have more in you than you think (60% more).
  • Make big decisions by considering, after it plays out, how great telling the story will be.
  • Watch out for getting stuck on routines and call in outside help (e.g. Personal trainer) to get unstuck.
  • The human spirit is powerful, and the mind gives up before the body gives up (usually).

I discovered the book via this YouTube video.


Option B by Sheryl Sandberg and Adam Grant

Sandberg abruptly lost her husband. She embarked on a journey to deal with own grief and in the process learned how to give better support to others overcoming tragedy.

Many of the stories in the book refer back to the three P’s of tragedy processing.

Personalization – I am the reason this happened. I failed to stop it from happening. It is my fault.

Pervasiveness – Because this happened, every part of my life is ruined.

Permanence – Life is going to be like this forever. It will never get better.

When consoling grief-stricken friends, try not to say things like “let me know if there is anything I can do”. The phrase pushes the burden of asking onto them. Instead, take action, show up at the door with a casserole. Help them through the three P’s: tragedy isn’t their fault, it won’t ruin everything, and the feelings are temporary.


Expert Secrets by Russell Brunson

The focus of Expert Secrets is how to create and sell information products, after becoming a subject matter expert. Expert Secrets has many nuggets, and I’ll share the few most memorable to me.

Status – Why People Buy Things
The reason people buy most things is to increase their status. Status means different things to different people. To some a luxury car is a status symbol, and to others a ten year old junker is a status symbol.

Big Domino Theory
Instead of trying to solve a hundred small problems, look for the biggest domino. The biggest domino, once knocked over, knocks over all the smaller ones.

The Heroes Two Journeys
Most stories follow the format of the heroes two journeys. The hero has an external goal and a more subtle internal struggle. The hero may never achieve the external goal, but while on the journey resolves the inner struggles and completes a transformation.


I also really enjoyed these works by Derek Sivers

To hone your writing, hire a translator 

I think creating less noise is a measure of emotional maturity. Optimize for action instead of talk. Do work, not just press releases.

Parenting: Who is it really for? 

A long attention span is a super power when among highly distractible masses. This reminds me of Cal Newport’s Deep Work which says a blacksmith may work a single blade for seven hours uninterrupted.

Meaningful, quality work requires an above-average attention span.

Long attention span might be a key to success. It could require a decades long focus to turn vision into reality.


Thank you for reading!

Together we build a world free of fear.  What would you do if you were not afraid?


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